Real Estate Listing Goal #1: Maximize Profit
When it comes to real estate investing – fix and flip or fix and rent – the goal is always the same: generate the highest return on your investment.
In previous blog posts, we’ve gotten fix and flip experts’ secrets to success, and covered some of the tried and true methods for squeezing every last drop of profitability from a deal like staging your property, building a team, and repairing instead of replacing.
Next up is one of the easiest, and typically least expensive tools a real estate agent or investor should have in their arsenal: professional listing photos taken by a professional real estate photographer.
Let’s look at the highlights:
- 98% of homebuyers said photos were the most useful tool when looking for properties.
- On average, homes with professional, high quality HDR listing photos sell for $3,400 more.
- Homes priced between $400,000 – $499,000 saw an increase of over $11,000.
- Homes priced between $400,000 – $499,000 listed with professional photos saw the biggest decrease in Days On Market (22 days!). However, all homes with professional real estate listing photos sold quicker, regardless of price.
A Professional Photographer Can Increase Your Business
Having professional real estate photos in your listing will help increase your visibility and cast a wider net. A polished MLS listing with professional photos will gain more attention from buyers and prospective sellers. Buyers will be attracted to the crisp clear photos and spend more time on your listing. This will take time away from time spent on competing listings. Potential home sellers will be impressed with your professional and well-presented marketing package. Home sellers will have more confidence in you, as a real estate agent, when they see the professional look you put on your real estate listings. This all starts with professional real estate photos. Check out our real estate photography page and see why we’re the premier real estate photography firm of Las Vegas, Nevada.